Client: Jakarta Smart City
Role: UX Writer
Type: UX Writing, Public Service
Platform: Website
Tools: Figma, Miro
Language: Indonesian
Bringing calm and clarity to a high-stress moment
The original site had technical terms, unclear navigation, and long explanations. In an emergency, users needed to quickly know what’s happening, where it’s happening, and what they should do.
What I worked on
Rewrote headings, labels, and alerts to be direct and action-oriented
Simplified language without removing key information
Structured the homepage for faster scanning
Collaborated with designers to ensure clarity on desktop and mobile
What changed after the update
Improved user understanding of key terms and status levels
More users accessed the right sections at the right time
The tone and layout became a model for other emergency tools in the city
What I learned
This project showed me the value of empathy in design. Writing for stressful moments means choosing every word carefully, and focusing on what users need to see first.