Hi, I’m Sarah
I write words that guide, connect, and feel human.
Hi, I’m Sarah
I write words that guide, connect, and feel human.
Projects Completed
Helping shape ideas into real, usable experiences through writing and collaboration.
Projects Completed
Helping shape ideas into real, usable experiences through writing and collaboration.
Projects Completed
Helping shape ideas into real, usable experiences through writing and collaboration.
Years of Experiences
Working with product teams, designers, and engineers across industries.
Years of Experiences
Working with product teams, designers, and engineers across industries.
Years of Experiences
Working with product teams, designers, and engineers across industries.
Job Success Score
I care about collaboration and clear communication. That’s why clients keep coming back.
Job Success Score
I care about collaboration and clear communication. That’s why clients keep coming back.
Job Success Score
I care about collaboration and clear communication. That’s why clients keep coming back.
I write thoughtful, strategic copy that makes products easier to use and brands easier to connect with.
I'm a UX writer and copywriter with over 5 years of experience. I’ve worked with fintech apps, public space platforms, and wellness brands. My work includes writing in-app flows, landing pages, microcopy, campaigns, and localized content in both English and Indonesian.
I focus on making things clear, human, and helpful. Every word I write supports the user and brings the product closer to its purpose.
My Process
Every project is different, but here’s how I usually work:
1
Discovery & Strategy
I begin by learning about the product, users, and business goals. This includes understanding the problem, defining the tone, and aligning with the team on what the content needs to achieve.
1
Discovery & Strategy
I begin by learning about the product, users, and business goals. This includes understanding the problem, defining the tone, and aligning with the team on what the content needs to achieve.
1
Discovery & Strategy
I begin by learning about the product, users, and business goals. This includes understanding the problem, defining the tone, and aligning with the team on what the content needs to achieve.
2
Ideation and Brainstorming
I explore ideas with the team, review user flows or wireframes, and find content opportunities. This is where we think through how words can improve clarity, flow, and experience.
2
Ideation and Brainstorming
I explore ideas with the team, review user flows or wireframes, and find content opportunities. This is where we think through how words can improve clarity, flow, and experience.
2
Ideation and Brainstorming
I explore ideas with the team, review user flows or wireframes, and find content opportunities. This is where we think through how words can improve clarity, flow, and experience.
3
Writing and Collaboration
I write the copy (microcopy, flows, pages, or campaigns), then work closely with designers, PMs, and engineers to make sure everything fits, feels right, and supports the user.
3
Writing and Collaboration
I write the copy (microcopy, flows, pages, or campaigns), then work closely with designers, PMs, and engineers to make sure everything fits, feels right, and supports the user.
3
Writing and Collaboration
I write the copy (microcopy, flows, pages, or campaigns), then work closely with designers, PMs, and engineers to make sure everything fits, feels right, and supports the user.
4
Testing & Iteration
I review content through feedback, testing, or real usage. Then I revise and refine to make sure the message is working and the experience feels smooth and human.
4
Testing & Iteration
I review content through feedback, testing, or real usage. Then I revise and refine to make sure the message is working and the experience feels smooth and human.
4
Testing & Iteration
I review content through feedback, testing, or real usage. Then I revise and refine to make sure the message is working and the experience feels smooth and human.
Experience and Expertise
With a background in linguistics and years of hands-on writing for digital products, I bring both the science and the feel of language into every project. I think deeply about how words work, how they guide people, and how they make products feel more human.
UX Writing & Content Design: Writing helpful, human copy for apps and websites. I shape buttons, menus, onboarding flows, forms, and empty states that guide users and feel natural.
Content Strategy: Structuring product copy across the user journey. I define voice and tone, build consistency, and choose the right words at the right time.
Localization & Bilingual Messaging: Adapting content between English and Indonesian with cultural nuance. I make sure products sound familiar, respectful, and natural in both languages.
User Research & Testing: Using research, feedback, and testing to improve clarity, usability, and emotional connection. I write with intention and iterate based on what users need.
Tools: Figma, Grammarly and more.
Sarah has been an absolute dream to work with. She's proactive, eager to grow, and incredibly well-organized. Her background in various fields of writing (UX, SEO, Content, Copy) makes her an invaluable asset to the team and I am grateful to have worked closely and learn from her.
M Hanif
Former UX Writer Lead at Hijra Group
"Sarah never disappointed. Her work consistently delivered significant impact to our users and earned praise from both me and the leadership. Beyond that, as a colleague, she has the ability to bring the team to life; discussions with her are always engaging."
Tito Hanafi
Former UI/UX Lead at Jakarta Smart City
Sarah has been an absolute dream to work with. She's proactive, eager to grow, and incredibly well-organized. Her background in various fields of writing (UX, SEO, Content, Copy) makes her an invaluable asset to the team and I am grateful to have worked closely and learn from her.
M Hanif
Former UX Writer Lead at Hijra Group
"Sarah never disappointed. Her work consistently delivered significant impact to our users and earned praise from both me and the leadership. Beyond that, as a colleague, she has the ability to bring the team to life; discussions with her are always engaging."
Tito Hanafi
Former UI/UX Lead at Jakarta Smart City
Sarah has been an absolute dream to work with. She's proactive, eager to grow, and incredibly well-organized. Her background in various fields of writing (UX, SEO, Content, Copy) makes her an invaluable asset to the team and I am grateful to have worked closely and learn from her.
M Hanif
Former UX Writer Lead at Hijra Group
"Sarah never disappointed. Her work consistently delivered significant impact to our users and earned praise from both me and the leadership. Beyond that, as a colleague, she has the ability to bring the team to life; discussions with her are always engaging."
Tito Hanafi
Former UI/UX Lead at Jakarta Smart City
Sarah has been an absolute dream to work with. She's proactive, eager to grow, and incredibly well-organized. Her background in various fields of writing (UX, SEO, Content, Copy) makes her an invaluable asset to the team and I am grateful to have worked closely and learn from her.
M Hanif
Former UX Writer Lead at Hijra Group
"Sarah never disappointed. Her work consistently delivered significant impact to our users and earned praise from both me and the leadership. Beyond that, as a colleague, she has the ability to bring the team to life; discussions with her are always engaging."
Tito Hanafi
Former UI/UX Lead at Jakarta Smart City
"Sarah has been an absolute dream to work with. She's proactive, eager to grow, and incredibly well-organized. Her background in various fields of writing (UX, SEO, Content, Copy) makes her an invaluable asset to the team and I am grateful to have worked closely and learn from her."
M Hanif
Former UX Writer Lead at Hijra Group
"Sarah never disappointed. Her work consistently delivered significant impact to our users and earned praise from both me and the leadership. Beyond that, as a colleague, she has the ability to bring the team to life; discussions with her are always engaging."
Tito Hanafi
Former UI/UX Lead at Jakarta Smart City
"Sarah has been an absolute dream to work with. She's proactive, eager to grow, and incredibly well-organized. Her background in various fields of writing (UX, SEO, Content, Copy) makes her an invaluable asset to the team and I am grateful to have worked closely and learn from her."
M Hanif
Former UX Writer Lead at Hijra Group
"Sarah never disappointed. Her work consistently delivered significant impact to our users and earned praise from both me and the leadership. Beyond that, as a colleague, she has the ability to bring the team to life; discussions with her are always engaging."
Tito Hanafi
Former UI/UX Lead at Jakarta Smart City
"Sarah has been an absolute dream to work with. She's proactive, eager to grow, and incredibly well-organized. Her background in various fields of writing (UX, SEO, Content, Copy) makes her an invaluable asset to the team and I am grateful to have worked closely and learn from her."
M Hanif
Former UX Writer Lead at Hijra Group
"Sarah never disappointed. Her work consistently delivered significant impact to our users and earned praise from both me and the leadership. Beyond that, as a colleague, she has the ability to bring the team to life; discussions with her are always engaging."
Tito Hanafi
Former UI/UX Lead at Jakarta Smart City
"Sarah has been an absolute dream to work with. She's proactive, eager to grow, and incredibly well-organized. Her background in various fields of writing (UX, SEO, Content, Copy) makes her an invaluable asset to the team and I am grateful to have worked closely and learn from her."
M Hanif
Former UX Writer Lead at Hijra Group
"Sarah never disappointed. Her work consistently delivered significant impact to our users and earned praise from both me and the leadership. Beyond that, as a colleague, she has the ability to bring the team to life; discussions with her are always engaging."
Tito Hanafi
Former UI/UX Lead at Jakarta Smart City
Sarah never disappointed. Her work consistently delivered significant impact to our users and earned praise from both me and the leadership. Beyond that, as a colleague, she has the ability to bring the team to life; discussions with her are always engaging.
Tito Hanafi
Former UI/UX Lead at Jakarta Smart City
Sarah never disappointed. Her work consistently delivered significant impact to our users and earned praise from both me and the leadership. Beyond that, as a colleague, she has the ability to bring the team to life; discussions with her are always engaging.
Tito Hanafi
Former UI/UX Lead at Jakarta Smart City
Sarah never disappointed. Her work consistently delivered significant impact to our users and earned praise from both me and the leadership. Beyond that, as a colleague, she has the ability to bring the team to life; discussions with her are always engaging.
M Hanif
Former UX Writer Lead at Hijra Group
Sarah never disappointed. Her work consistently delivered significant impact to our users and earned praise from both me and the leadership. Beyond that, as a colleague, she has the ability to bring the team to life; discussions with her are always engaging.
M Hanif
Former UX Writer Lead at Hijra Group