The Problem We Needed to Solve
The original material came from government documents and internal reports that were too technical and dense. Readers struggled to understand the value of JSC’s programs, which led to low engagement and limited awareness.
How I Contributed to the Solution
Interviewed internal stakeholders to find key messages
Turned technical content into human stories that readers could relate to
Wrote and edited SEO-friendly articles that balanced education and empathy
Helped build a friendly and trustworthy tone for the JSC blog
What Happened After Post
More views and shares on social media for articles like flood mapping, smart sensors, and COVID center updates
Improved readability scores and lower bounce rates on blog pages
Helped establish editorial tone used in future campaigns and reports
What This Taught Me
I gained experience turning public sector work into relatable stories. I learned how to simplify without oversimplifying and write content that supports both public education and transparency.