Helping users discover a feature they didn’t know they needed
Many users were not aware this feature existed. The challenge was to explain the benefits without sounding too technical. I also focused on keeping the tone warm, clear, and aligned with a brand that speaks to purpose-driven entrepreneurs.
What I worked on
Analyzed competitors and shaped distinct messaging
Structured the page with a clear headline, benefit-first sections, and calls to action
Wrote SEO-friendly copy that balanced clarity with findability
Aligned voice and visuals in collaboration with the design and marketing teams
Results that shaped future projects
Increased awareness and adoption of the business feature
The page was used as a reference for future campaigns
Strengthened Hijra’s image as a trusted business banking solution
Brought in more signups from small business users
What I took from this project
This page taught me how to simplify a powerful feature into a clear story that builds confidence. I learned how to write for conversion without pressure and how to bring product and brand goals together in one screen.